HOW IT WORKS

Simple. Straightforward.
No long contracts.

Senior commercial expertise working with your business, from the first free conversation to real, measurable results.

THE PROCESS

Four steps from conversation to results

01
FREE · NO COMMITMENT

30-Minute Conversation

We start with a free conversation, no agenda, no pitch. You tell us where the business is, what's working and what isn't. We ask the right questions. At the end of it, both of us know whether there's a fit.

02
WEEK ONE

Commercial Review

We look at the business properly, margins, costs, customers, sales, pricing, suppliers. Not a tick-box exercise. A genuine commercial assessment that tells us where the real opportunity is and where the risk sits.

03
ONGOING

Working Together

We agree the priorities and get to work. We come to you, in person, not on a screen. We work alongside your team, attend meetings where it makes sense, and give you access to senior commercial thinking whenever you need it.

04
MEASURABLE

Real Results

We measure ourselves on outcomes, margins improved, costs reduced, revenue grown, decisions made with confidence. Every 90 days we review what's been achieved and agree the next priorities.

ENGAGEMENT OPTIONS

Short term, long term or project by project

Every business is different. Some need ongoing commercial support. Some need help with a specific challenge. Some need both. We work around what's right for you.

SHORT TERM

Immediate challenge

A specific problem that needs solving quickly, a pricing review, a supplier negotiation, a market entry plan. We come in, focus on the issue, deliver the outcome.

Minimum 3 months · Contact us to discuss
LONG TERM

Ongoing commercial partner

Regular, embedded commercial support, strategy, pricing, procurement, growth. We become part of your team without being on your payroll. After 3 months, rolling monthly with one month's notice either side.

Rolling monthly after 3 months · Contact us to discuss
PROJECT

Defined project

A clearly scoped piece of work with a defined output, a commercial strategy, a procurement review, a market entry plan, a business sale preparation. Fixed scope, fixed timeline.

Defined scope & timeline · Contact us to discuss

What working together actually looks like

This isn't a consultancy that sends reports and disappears. We work alongside you, in your business, on your real problems.

We come to you, wherever you are within 50 miles of Stoke-on-Trent. We attend team meetings when it's useful. We're available between visits for calls and questions. We give you a direct line to senior commercial thinking without the overhead of a full time hire.

Everything is agreed upfront, what we're working on, what success looks like, and how we measure it. No surprises, no scope creep, no invoice you weren't expecting.

DAY ONE
Discovery call. Free, no commitment. We understand the business and you understand how we work.
WEEK ONE
Commercial review. We look at the numbers, the customers, the costs and the commercial opportunity. Honest, direct assessment.
WEEK TWO
Priorities agreed. We agree where to focus first, the highest impact, the most urgent, the biggest opportunity.
MONTH ONE
Work starts. Regular visits, direct involvement, measurable progress. You feel the difference quickly.
90 DAYS
Review. What's been achieved, what's next, whether to continue. Every 90 days we reassess and reset priorities.
ONGOING
Rolling monthly. After the initial three months, one month's notice either side. No long contracts, no lock-in.

The questions people usually ask

Anything else, just ask. The first conversation costs nothing.

BOOK A FREE 30-MINUTE CONVERSATION

What exactly is a fractional commercial director?

It's senior commercial expertise working inside your business on a part-time, flexible basis, the same thinking and experience you'd get from a full-time Commercial Director, without the full-time cost. You get the benefit of the experience without the salary, NI, pension, car and everything else that comes with a permanent hire.

What size of business do you work with?

Small businesses across Staffordshire and South Cheshire, typically owner-managed businesses with turnover from around £150k to £5m. The businesses that benefit most are those that have grown past the point where the owner can carry all the commercial thinking alone, but aren't big enough yet to justify a full-time commercial hire.

How long does the commitment last?

Three months minimum to give us enough time to make a real difference. After that, it's rolling monthly with one month's notice either side. We don't do long contracts, if it's working, you'll want to continue. If it isn't, you shouldn't have to stay.

How much of my time does it take?

Less than you'd expect. We come to you, we work alongside your business and we ask for what we need rather than creating work for you. Most clients find the time they put in is returned many times over in better decisions and fewer commercial mistakes.

How quickly will I see results?

It depends on where we start. Procurement reviews and pricing work can show results within the first month. Strategic and structural changes take longer but the direction of travel is visible quickly. We set clear targets at the start so you know what you're measuring.

Do you only work with businesses in Staffordshire?

Our primary focus is North Staffordshire and South Cheshire, we come to you, which means geography matters. Within 50 miles of Stoke-on-Trent covers most of our working area. For project work or remote engagements we can be more flexible, get in touch and we'll tell you honestly whether we can help.

Ready to have that
first conversation?

Free. No commitment. No pitch. Just an honest conversation about your business and whether we can help.

BOOK A FREE 30-MINUTE CONVERSATION