16 free briefings covering every stage, from setting up to running and exiting a business. No sign-up. No charge.
Every briefing is written from real commercial experience, not recycled theory. Each one addresses a specific problem at a specific stage. Read them in order or go straight to wherever you are right now.
Starting a business is sold as freedom and passion. The reality is harder, and most don't survive five years. Going in knowing what you're getting into is the first commercial advantage.
↓ DOWNLOAD FREE PDFMore than half of UK small businesses now use AI. Most aren't being paid for it yet. Where the value actually is, and the right place to start.
↓ DOWNLOAD FREE PDFGross margin, debtor days, break-even, cash conversion cycle and more. The ten numbers that tell you whether your business is actually healthy, with formulas and worked examples.
Download free PDFProfitable businesses fail because customers pay too slowly. How to calculate debtor days, what good looks like, and five practical ways to bring it down.
Download free PDFWhat does your business need to look like to support the life you want? The commercial planning conversation most business owners never have. Covers revenue, margin, customer mix, cost structure and where to start.
Download free PDFThe outsourcing list every SME has, and the one they should have. Covers pricing strategy, procurement, cashflow planning, sales process, exit planning and AI tools.
Download free PDFMost small businesses use AI to answer questions. The ones pulling ahead use it to do things automatically. What automation really means, five custom tools worth building, and how to start without wasting money.
↓ DOWNLOAD FREE PDFSEO, PPC, LinkedIn, Facebook, Instagram, TikTok, Pinterest, which channel is right for your business, what each one actually costs and returns, and where not to bother.
↓ DOWNLOAD FREE PDFMost owners watch the wrong numbers and miss what's actually happening in their business. The handful of figures that tell you the truth, and when to look at each one.
↓ DOWNLOAD FREE PDFYou can be profitable on paper and still run out of money. The difference between profit and cash, where the money actually goes, and how to see the low point before you hit it.
↓ DOWNLOAD FREE PDFRising costs, slow cash and flat demand, the three pressures bearing down on UK small businesses in 2026. You can't change the forces. This briefing explains how to navigate them.
↓ DOWNLOAD FREE PDFMost UK small businesses charge less than they should. How underpricing happens, what it costs compounded over years, and how to move your prices without losing the customers who matter.
↓ DOWNLOAD FREE PDFA 10% discount on a 40% margin costs you 25% of your profit on every sale. The arithmetic of discounting is brutal, and almost nobody does it before agreeing to one.
↓ DOWNLOAD FREE PDFThe most expensive costs are the ones that never show up as costs, rework, difficult customers, supplier drift, untracked time. Where your margin quietly disappears and how to stop it.
↓ DOWNLOAD FREE PDFThe boom and bust revenue cycle that traps most small businesses, and what breaks it. Why work dries up the moment you get busy, and how to keep a pipeline moving in the background.
↓ DOWNLOAD FREE PDFWhen one customer is too big to lose, you don't own them, they own you. The risk hiding inside your most reliable account, and how to reduce the dependency before it bites.
↓ DOWNLOAD FREE PDFMost small businesses either obsess over competitors or ignore them entirely. Both lose. How to use competitor intelligence to find where you genuinely win, and price and position around it.
↓ DOWNLOAD FREE PDFTwo numbers cut through it, profit ROAS and lifetime value to acquisition cost. Most small businesses measure neither, which is why they keep funding the half that doesn't work.
↓ DOWNLOAD FREE PDFNo charge. No commitment. Just an honest conversation about where you are.
If your business can't run without you, you don't own a business, you own a job. How to identify where you're the bottleneck, what it's quietly costing you, and how to start fixing it.
↓ DOWNLOAD FREE PDFGrowth devours cash, erodes margins and breaks systems, if you're not ready. How to grow deliberately, funded and profitable, so that scale makes the business stronger rather than more fragile.
↓ DOWNLOAD FREE PDFThe briefings give you the thinking. A free 30-minute conversation gives you the answers for your specific situation, no charge, no commitment.
BOOK A FREE 30-MINUTE CONVERSATIONA buyer isn't paying for the profit the business has made. They're paying for the profit it will make after you've gone. What that means for the decisions you're making right now.
↓ DOWNLOAD FREE PDFFree to start. No commitment required.
16 free briefings. Every stage of the journey. Download any or all of them, no sign-up, no charge.