A DEFINED NEXT STEP

The Commercial Performance Review

A structured look at what is really driving commercial performance in your business, and what to do about it. It always starts with a free 30-minute conversation.

Most business owners already sense where something is wrong. Sales have slowed, margin is drifting, stock feels heavy or cash is tighter than the profit figure suggests. What is far less obvious is why, and which of the available actions will actually change the outcome.

The Commercial Performance Review is designed to answer that. It is not a generic audit and it is not a sales exercise. It is a practical piece of commercial work that looks across the parts of the business that connect, and separates the symptom from the cause.

CUSTOMERS & SALES

Which customers create genuine value once the whole commercial arrangement is considered. Where sales effort is going, and whether it changes anything.

PRICING & MARGIN

Where margin is actually being lost. Whether pricing reflects cost, market position and what the business needs to generate.

PRODUCT & RANGE

Which products earn their place, which need repairing, and which are adding complexity without contribution.

SUPPLIERS & STOCK

Supplier terms, sourcing decisions and the working capital tied up in stock that has not sold yet.

CASH & WORKING CAPITAL

How much cash the current model consumes, and the gap between profit on paper and money in the bank.

ROUTES TO MARKET

Whether new channels are creating incremental opportunity or simply adding cost and complexity.

01

A free 30-minute conversation

No charge, no commitment, no pitch. We ask questions about your business and tell you honestly whether we can help. Some conversations end there, and that is a perfectly good outcome.

02

Scope agreed in writing

If a review makes sense, we agree what will be looked at, how long it will take and what it will cost, before any work begins. No open-ended engagements.

03

The review itself

Typically two to four weeks. We work with the information the business already has. We come to you, and we ask for what we need rather than creating work for your team.

04

Findings and priorities

A clear picture of what is driving performance, where the cause sits, and a short prioritised list of the interventions likely to make a measurable difference. Written plainly, not padded.

05

You decide what happens next

The review is standalone. Some businesses act on the findings themselves. Others ask for help with specific projects. There is no obligation to do anything further.

Who this is for, and who it is not

It suits owner-managed businesses across North Staffordshire, Stoke-on-Trent and South Cheshire that are generating real revenue but sense the commercial picture is not as clear, or as profitable, as it should be.

It is not for businesses looking for a long consultancy engagement, a large report that sits in a drawer, or someone to tell them what they already know. If that is what you want, we are not the right fit and we will say so on the call.

Common questions

What does it cost?

The first 30-minute conversation is free, with no commitment. If a review is the right next step, the scope and cost are agreed in writing before any work starts.

How long does it take?

Most reviews complete within two to four weeks, depending on the size of the business and how readily information is available.

What do I actually get?

A clear picture of what is driving commercial performance, where the cause sits rather than where it shows up, and a prioritised list of the interventions most likely to make a measurable difference.

Do I have to commit to ongoing work?

No. The review is standalone. Some businesses act on the findings themselves, others ask for support with specific projects. Both are fine.

BOOK A FREE 30-MINUTE CONVERSATION

No charge. No commitment. No sales pitch.
Or call 01782 901352 or email hello@moorandco.co.uk

Related: Services  ·  How it works  ·  The right question to ask  ·  Free briefings

Find out what is really
driving your performance.

Start with a free 30-minute conversation. No charge, no commitment.

BOOK A FREE CONVERSATION